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Future of Business Promotion – Seo and Internet Marketing

Internet marketing has revolutionized the whole marketing industry. If you aim to target maximum buyers, to sell your products and services at a nominal cost, then internet marketing is a viable option for you. Most of the companies across the globe are relying on Internet marketing to get maximum benefits. Internet marketing is synonymous with e-marketing, online marketing or web marketing.

In the present scenario of internet savvy people, Internet marketing is a very effective way of marketing. In spite of this known fact, many companies are hesitant to experiment with this option of marketing. If you decide to choose Internet marketing option to promote your products and services, then you are assured to get more business for your company.

No matter whether you are a big business house or an amateur in the business industry, with effective Internet marketing techniques, your business would touch new heights. There are number of Internet marketing techniques available in the market, and it’s very important to get the best suited option for your business. An effective way of doing this is through hiring the services of Internet marketing professionals. Their expertise would help you to choose best marketing option suited for your business. There are a large number of companies also which can offer you online solutions for your Internet marketing.

The main aim of Internet marketing should be to get maximum traffic for your website, which in return means more business and thus more profits. It is very important to target certain keywords in your website to gain more business. For this your website should have relevant content on the products and services.

SEO is one such option. SEO or search engine optimization is a technique used to make your website appear amongst first few websites in the search results. SEO is responsible for better positioning of the website along with ranking and promotion of the website. The expertise of the SEO will fetch you quicker and profitable business ventures in less time. Along with the increased online traffic, qualified traffic is also important. Therefore, measures are taken by these companies to get you quality traffic which stays and gets you business as well.

There are few Internet marketing strategies that work quite well for some businesses on the other hand not that effectively for the others. For Internet marketing to work for your business, you must be able to implement your strategies as well. It is recommended that you should select an Internet marketing strategy best suited for your business in the longer run and which is also profitable to the business. Consistent Internet marketing would yield good results for your business venture; this means you should be consistent in your marketing strategies and not shift your plans often.

Internet Marketing is a sure shot tool to success for any business.

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17 Ways to Secure WordPress Blog and Websites

17 Ways to Secure Wodpress Blog and Websites

Here, I have listed some word press security plugins (and a couple of tricks) that you can use to secure WordPress blog.

All the plugins and tricks listed below are meant for WP 2.7 and above. If you are still using an older version of WordPress, it’s time to upgrade your blog.

Protecting Your Login

1. CHAP Secure Login

This plugin uses the CHAP protocol to encrypt your password.  The password is first salted with a random number (nonce) generated by the session, followed by the md5 transformation algorithm. This result is then sent to the server where it is decrpyted and authenticated. This is a zero-configuration plugin, which means you can use it immediately after activating it.

2. Stealth Login

Stealth Login obfuscates your login page by allowing you to define a custom login page rather than the default wp-login.php. In the event that your password is leaked, the hacker will also have a hard time finding the correct login URL. A good use of this is to prevent any malicious bots from accessing your wp-login.php file and attempting to break in.

3. Login Lockdown

Login Lockdown is useful in preventing a brute force attack. What Login LockDown does is to record the IP address and timestamp of every failed login attempt. If more than a certain number of attempts are detected within a short period of time from the same IP range, it will lockdown the login function and prevent any people from that IP range to log in.

4. AskApache Password Protect

This plugin adds an additional HTTP authentication to provide a second layer of defense for your blog. You can set up password protection for your blog using HTTP Basic Authentication, or you can choose to use the more secure HTTP Digest Authentication.

5. Semisecure Login Reimagined

This plugin provides a “semisecure” login environment by encrypting your password with the RSA cryptography

Protecting Your Database

6. WP-DB-Backup

Perhaps for some of you, backing up a database could mean a troublesome technical chore. With WP-DB-Backup, you just need to configure it once and get it to run automatically at regular intervals.

What this plugin does is to automate the backing up of your database and have it sent to your email inbox. Other than the default table created by WordPress, you can also backup custom tables created by plugins. In the event that your account crashes, you can easily import and restore the database with the backup.

7. WP-DBManager

Wp-DBManager is just like a phpmyadmin within your dashboard. You can easily manage your database directly within your dashboard. There are useful features such as optimizing/repairing/backing up/restoring your database and if you are technical enough, you can even run your own SQL query from the option page.

On the bad side, if any hackers manage to login to your site, this plugin is going to be a gateway for them to create havoc in your database.

8. Change database table prefix

The default prefix used by WordPress is “wp”. You can easily change the prefix to other terms that are difficult to guess using the WP-Security-Scan. More detail on this plugin below.

9. Protect your wp-config.php file

Your wp-config.php file contains all your database login credentials and it should be hidden from public view in all circumstances. In your htaccess file, put in this line:

<Files wp-config.php>
order allow,deny
deny from all
</Files>

to prevent anyone from viewing the wp-config.php file.

Protecting Your Admin Page

10. Admin SSL

This plugin forces SSL on all pages where passwords can be entered so that all information transmitted are encrypted.

One thing though, you have to own a SSL certificate before you can do it. If you are not willing to shell out the extra money to buy a private SSL certificate, you can ask your Web host about Shared SSL. Most web hosts provide Shared SSL for all their clients and it is easy to configure.

11. Change login username

Using “admin” as your login username is the last thing you want to do. When you first installed WordPress, you should immediately create another administrator account with your own username and password and delete the “admin” account.

Prevent Others From Viewing Your Internal File Structure

12. Hiding the WP version

In most WordPress themes under the <head> section, there is always a line of code showing the WordPress version that you are using. Giving away your WordPress version number means telling the hacker what exploit to use to hack into your site.

Since WP2.6.5, WordPress has made it even harder to remove the wp version as it embeds that information within the wp_header tag. A plugin that you can use to remove that information is WP-Security-Scan.

13. Hiding the WP-content

The WP-content folder is where you stored all your plugins and theme files. This is the place where you want to prevent other people from looking into. You can either upload a blank index.html file to the wp-content folder, or create a .htaccess file in the wp-content folder and add this line:

Options All -Indexes

14. Block wp-folder from indexing by search engines

While you want the search engines to index your blog and bring in lots of traffic, the last thing that you want to see is to let the search engines expose your internal file structure to the public. What you can do is to block all your wp-folder from indexing by search engine by adding the following entries to the robot.txt:

Disallow: /wp-* 

Maintenance

15. WP Security Scan

I have mentioned this plugin several times, so it is time for me to explain what it does. WP-Security-Scan checks your WordPress for security vulnerabilities and suggests/provides corrective actions. The corrective actions include changing your database prefix, hiding the WordPress version number from the header and allows you to test out the strength of your password.

Once in a while, it is a good idea to run the inbuilt security scanner and check your blog for any security invulnerabilities.

16. Change password regularly

Not only should you change your password regularly, you must also make sure that it is a strong one. If you have difficulty in creating one, find one how you can create strong passwords that you can remember easily.

17. Update WordPress and all plugins to the latest version

Needless to say, upgrading to the latest version of WordPress and plugins is the best way to protect yourself.

Reduce Google’s Duplicate Content

Reduce Google’s Duplicate Content Webmaster tool

This blog post is basically for Reduce Google’s Duplicate Content basically Blogger and Website Owner.

These are the steps for reduce Duplicate Content

  1. Check Service Queries
  2. Review HTML Suggestion
  3. Select Canonical URL from Duplicate
  4. Be Consistent Throughout site with Canonical
  5. Use 301 permanent redirects where Possible
  6. Implement rel=”Canonical”
  7. Utilize URL Parameter

Link wheel: Best way to Generate Traffic

For high traffic in your blog and websites now a days one of the great method to generate traffic is Link wheel. Link wheels are designed to create new back links to your site’s main page, which give your site a higher search engine ranking and more visitors.

Link Wheel set of mini sites using web 2.0 The term wheel comes from the way that these pages are linked together. Each page will link to the next page in line

To build a link wheel you need to pick a few blogging platforms or web 2.0 properties.

  • wordpress.com
  • Hubpages
  • Blogger
  • Ezine
  • Squidoo
  • Vox

  • Write a blog in wordpress.com publish it and link it in it pointing back to your site and another link pointing to hub pages.
  • On hub pages write a page for your major keyword or services publish it and link it in it pointing back to your site and another link pointing to Blogger.
  • On blogspot.com write and publish a unique blog with 1 link in it pointing back to your main site and another link pointing to ezinearticle.
  • On ezinearticle write and publish a unique article link in it pointing back to your main site and another link pointing to Squidoolens
  • On Squidoolens write and publish a unique article with 1 link in it pointing back to your main site and another link pointing to Vox.
  • On Vox write and publish a unique article with 1 link in it pointing back to your main site. At this point point you can either choose to leave the wheel as it is, and leave it .

Avoid When Doing Link Exchange

We always do these types of silly mistakes when because we always need quick response from Google

So my opinion to all of you is :-

  • Try to avoid Links from non Relevant Sites just because it is juts waste of time try to gather quality Back link .
  • Never Go with Automated link Exchange Software try to do some manual work for Link exchange
  • Never Go Link Exchange with Non Indexed pages
  • Try to avoid Link Exchange with Nil Page Rank Never Worth
  • Try to avoid No Follow Attributes
  • Link exchange For just Homepage Link
  • URL Place instead of Target keywords in Anchor text

Seo Trends for 2011

The only thing constant in the universe is change. In the world of Information Technology scenarios change with a wink of an eye. Changes in technology happen overnight. This constant change calls for changes in the field of SEO. In last couple of years we have seen changes in the way major search engines like google, yahoo etc.

SEO Services

Social Networking Sites

For SEO and SMO point of view social networking plays an important role in brand position, web site Traffic, Link Popularity and many more
Following are Top Social Networking sites that may help your business.

  • AsianAve — social networking community for Asian Americans founded in June 1997; partner sites are BlackPlanet, Faithbase, and MiGente.
  • Batanga — the first and largest online community focused on Latino lifestyle, entertainment, and Latin music; with more than 5.5 million unique visitors each month, it is one of the top 100 fastest-growing websites; has 28 streaming radio stations, “MyBatanga” webpages for networking, and Latin music blogs; founded in 1999.
  • Bebo — (“Blog early blog often”) a worldwide, multilingual, UK-based social networking service founded in 2005; 3rd largest social networking service in the U.S.; includes Bebo Authors, Bebo Music, Bebo Groups, and Bebo Mobile; in March 2008 Time Warner AOL announced its intention to purchase Bebo for $850 million.
  • Best of the Web — established in 1994 to create a community of people to nominate and vote for best-of-class websites in various categories.
  • BlackPlanet — the largest social networking community for African Americans, with the 5th highest traffic of all social networking sites; founded in 1999; partner sites are AsianAve, Faithbase, and MiGente.
  • Broadcaster — video entertainment and social video network where users communicate with each other using webcams; launched in 2006.
  • Classmates — enables users to locate and interact with acquaintances from kindergarten, elementary school, high school, college, work, and the military; #3 in unique monthly visitors among social networking sites; established in 1995.
  • Craigslist — network of local communities for more than 500 cities in more than 50 countries worldwide, community-moderated and largely free; local classified ads and forums; founded by Craig Newmark in 1995.
  • Eons — online community for baby boomers.
  • Facebook — social networking community — originally for college and then high school students — that allows users to join networks organized by city, workplace, school, and region; founded by Harvard student Mark Zuckerberg in February 2004; 2nd largest social networking service in the U.S.; in October 2007 Microsoft bought a 1.6% share of Facebook for $246 million; small businesses may find it useful to have a Facebook page, but maybe not.
  • Faithbase — online community for American Christians; launched in June 2007; partner sites are AsianAve, BlackPlanet, and MiGente.
  • Gather — social networking service designed to encourage cultural, political, and social interaction among users, who can create discussion groups and publish articles and comments; founded in 2005 by Thomas Gerace; investors and partners include American Public Media, Hearst Publications, and McGraw-Hill.
  • Glee — “Gay, lesbian, and everyone else”; gay, lesbian, bisexual, and transgender social networking community launched in February 2007.
  • Growing Bolder — “It’s about attitude”; social networking community created for people who are 50 and older, but open to all; launched in April 2006 by Marc Middleton, host of a radio program with the same name.
  • Habbo — virtual Hotel (chat room) where teenagers (“Habbos”) socialize with each other publicly and privately using personalized avatars; launched in Finland in 2000, it has now expanded to more than thirty countries.
  • hi5 — “Your friends, your world”; international social networking service; a top-20 website globally and the #1 social network in 26 countries in Latin America, Europe, Asia and Africa; founded by Ramu Yalamanchi, launched in 2003.
  • Linkedin — “Relationships matter”; essentialbusiness-oriented social network of more than 20 million professionals from around the world, representing 150 industries; launched in May 2003.
  • MiGente — English-language online community for Latina/o Americans launched in 2000; partner sites are AsianAve, BlackPlanet, and Faithbase.
  • Monster — career and employment website with the world’s largest job database and a powerful search feature; one of the 20 most-visited websites in the world; established in January 1999.
  • MySpace — “A place for friends”; social networking service that allows users to create personal profiles, blogs, and groups, and upload photos, music and videos; the largest social networking community in the U.S.; bought by News Corp’s Fox Interactive Media for $580 million in July 2005; the 100 millionth account was created in August 2006; no longer recommended for small businesses.
  • Orkut — online social community managed by Google, created for American audiences but mostly popular in Brazil (where it is the most visited website of any kind) and India (where it is the 2nd most visited website); created by Google employee Orkut Büyükkökten.
  • Squidoo — “Everyone’s an expert on something”; information-sharing network of user-generated “lenses,” which are one-page websites that express the point of view of the user. (“lensmaster”) on a particular subject; founded in 2006 by Seth Godin.
  • Twitter — social networking and micro-blogging service — now essential for small businesses — where updates are displayed on the user’s profile page and instantly delivered to other users who have signed up to receive them; the service has been adapted for a wide range of notification purposes by users including universities and the Los Angeles Fire Department; founded by Jack Dorsey and Biz Stone; launched in October 2006.
  • Xanga — “The Weblog community”; international service that offers “Xanga sites” (mini-websites) that include a blog, a photoblog, a videoblog, an audioblog, a “Pulse” (mini-blog), messaging, and a social networking profile; popular around the world, particularly with teenagers; founded in 1999, it has about 40 million users.
  • Yahoo 360° — social networking, blogging, and photo-sharing service launched in 2005.